while looking around the other day I thought this was rather queer how the headline of this article did was not very accurate to what was actually going on.
Red Scarlet camera cancelled
POSTED BY ROB BESCHIZZA, SEPTEMBER 23, 2008 5:18 AM | PERMALINK
Red's Jim Jannard told fans of the forthcoming Red Scarlet, a $3,000-ish HD movie camera, some bad news: it's getting the can. From the Red User forums:
Scarlet... not the same. We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision.
Wipe you minds of the past announced Scarlet. Forget the design and forget the price. It is all different now. We think you will be surprised. Glad we didn't take any deposits... :-)
And later, he talked of the replacement:
This will be like getting a second generation camera instead of a 1st generation. Actually, much bigger than that. ...
What we are planning is the right thing to do no matter what. If you do the right thing... you just have a better chance at selling something. Our motivation is doing the best we can 1st. Then we let the success (or failure) be the judge of how well we did.
The decision, Jannard wrote, was made only a few days ago.
Recent months have seen DSLR cameras adding more powerful HD video capabilities, so it's only natural for Red to rejigger its prosumer masterpiece to make sure it remains head and shoulders above those products.
Daniel Browning, a poster at the forums, puts the skeptical case: "I'm not surprised ... Come on: 3K, RAW, 2/3", 120 FPS for $3K? Madness."
in fact the new news goes a little something more like this.
love that RED's upcoming Scarlet camera will cost around $2500 and can produce beautiful footage like this. Paired with a 100mm RED PRIME PRO lens here, the 2/3" Scarlet captures footage at 3K resolution.
Jarred Land from RED says this is the first footage from the 2/3" Scarlet prototypes and that the frame above was pulled straight from the video. He also says this "heavily compressed" and "quick and dirty." We should all aspire to assemble things as quickly and dirtily as this.
Since its inception this camera has been called vaporware but why after its initial huge success are people still saying it?
Monday, March 30, 2009
Saturday, February 21, 2009
Red one camera rental now available
If you are looking for a RED One Camera you have found the right place.
RedOneRental.net is the premiere spot to rent a RED One with an operator or technician. We truly care about your production and we will help you every step of the way. We also pride ourselves on superior knowledge, great customer service and a passion for beautiful images.
Therefore for the latest in RED One camera knowledge, the lowest rates and the guarantee of true customer service, RED One Rentals should be your #1 choice. We promise to get you beautiful images at a low price.
Competitive Rates - Unsurpassed Expertise - True Passion
The RED ONE Ultra High Definition Camera
The RED ONE camera system is a cutting edge, digital cine camera with the quality of 35mm film and convenience of pure digital. RED delivers unmatched image quality with no recording system limitations.
RED shoots natively at 4,096 x 2,304 pixels which is over 27 times the resolution of standard definition with RECODE RAW data rates that are very manageable. This enables almost infinite possibilities in post production.
Testimonial
"This is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. ...RED is going to change everything."
- Academy Award winning Director, Steven Soderbergh
Director and Cinematographer of Ocean's Eleven, Traffic and Solaris
Seeing Is Believing
Conventional wisdom said it couldn’t be done, starting from scratch to build an affordable motion picture camera with a true 4K Super 35 image sensor, and a new compression scheme to somehow make all that data manageable. It would never have been possible without the tremendous passion, determination and enthusiasm of a man named Jim Jannard.
Jannard, a billionaire as a result of his success with designer sunglass and sports apparel company Oakley, definitely has the chops as a businessman. However, it’s probably his hobbies, more than his business acumen, that inspired the RED Digital Cinema project. He’s long been an avid photographer, and also has a keen interest in cinematography. He’s said to have amassed a working collection of top gear in just about every professional film and digital format, both motion picture and still. Yet, it seems, he never found the one camera that could serve all his needs, and this yearning was the genesis (no Panavision pun intended) for the RED camera.
While some asked "Why," Jannard asked, "Why not?" Why not come up with a digital cinema camera that shoots in the kind of resolution and functionality he likes to work in for stills? Movies, after all, are just a collection of still images strung together, so why not figure out how to tap the RAW output for motion photography, just as digital still photographers had been doing for many years? The benefits of working in RAW are many, and I believe a familiarity with these techniques is key to understanding how to get the most out of RED. James Mathers
Subscribe to:
Posts (Atom)