while looking around the other day I thought this was rather queer how the headline of this article did was not very accurate to what was actually going on.
Red Scarlet camera cancelled
POSTED BY ROB BESCHIZZA, SEPTEMBER 23, 2008 5:18 AM | PERMALINK
Red's Jim Jannard told fans of the forthcoming Red Scarlet, a $3,000-ish HD movie camera, some bad news: it's getting the can. From the Red User forums:
Scarlet... not the same. We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision.
Wipe you minds of the past announced Scarlet. Forget the design and forget the price. It is all different now. We think you will be surprised. Glad we didn't take any deposits... :-)
And later, he talked of the replacement:
This will be like getting a second generation camera instead of a 1st generation. Actually, much bigger than that. ...
What we are planning is the right thing to do no matter what. If you do the right thing... you just have a better chance at selling something. Our motivation is doing the best we can 1st. Then we let the success (or failure) be the judge of how well we did.
The decision, Jannard wrote, was made only a few days ago.
Recent months have seen DSLR cameras adding more powerful HD video capabilities, so it's only natural for Red to rejigger its prosumer masterpiece to make sure it remains head and shoulders above those products.
Daniel Browning, a poster at the forums, puts the skeptical case: "I'm not surprised ... Come on: 3K, RAW, 2/3", 120 FPS for $3K? Madness."
in fact the new news goes a little something more like this.
love that RED's upcoming Scarlet camera will cost around $2500 and can produce beautiful footage like this. Paired with a 100mm RED PRIME PRO lens here, the 2/3" Scarlet captures footage at 3K resolution.
Jarred Land from RED says this is the first footage from the 2/3" Scarlet prototypes and that the frame above was pulled straight from the video. He also says this "heavily compressed" and "quick and dirty." We should all aspire to assemble things as quickly and dirtily as this.
Since its inception this camera has been called vaporware but why after its initial huge success are people still saying it?
Monday, March 30, 2009
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